Craft promotion

A simple Website may be all you Need

If you haven’t a lot to sell, just a few pages online is all you need.

Craft

The simpler the great – just two pages can work well. One page with your name, experience details, prices and pictures of your work: the other being the checkout with a link to PayPal. It’s even possible to put all this on a single page! Less is more. The easier it is to buy, the more likely you’ll make a sale.

Make the Site Personal

This is important, as buyers are more likely to trust man they can describe to. They want to know there’s a real man selling. A thumbnail of yourself smiling with a name goes a long way. So do testimonials – ask customers for comments on your jewelry.

Make it easy for possible buyers to experience you. An e-mail address on your front page will bring mountains of spam if you have a busy site – so originate a form for enquiries, or add an extra link to go to your e-mail address.

How to Build a Website with an Online Store to Sell Jewelry

If you truly want to make money, what you need is an e-store with a nice front page, a Paypal checkout, and marketing to bring traffic.

This is much easier than you think, especially the first part.

How a site works

When you view a website, you’re accessing the hard drive of another computer, sometimes in a dissimilar country. This host motor shop the website for the creator. The site itself has secret code called Html (for short). When your browser views this code it translates it into the image you see on the screen.

Html editor

Rather than spending ages writing this code yourself, all you need is a program to originate it for you. Some word processing programs can do this, or great still you could spend in Front Page or Expressions. However, it’s a lot easier and economy to use website construction software with an Html editor built-in, these also make it simple to release to your host.

One such program I use is from Ewisoft, but there are many others like MrShop. I joined their 30-day free trial and then signed-up for a hosting compact with Go Daddy. These associates make things easy and inexpensive.

Custom store software

For high-volume sellers, Miva offers great online store software. Get the shop for free by signing a compact with inescapable hosts, or buy the software outright and upload it to your own host. Google for the best deals. If you have Us0 to ,000 to splash on, then it’s much economy in the long run to buy the Miva store software. However, if your cash doesn’t flow that well or you doubt if your store will be a long-term success, then it’ll be economy to pay per month and rent the store from a host.

Register a Domain with a Host

Before you begin working on a new website, you must register a domain. This needs to be as simple, as short, as memorable as possible, and available. Start by writing a list of names that are related to you or your business.

For example, if you live along Bure Lane and sell designer jewellery, write Bure Jewelry (at the time of writing burejewelry.com was truly available). Or you could use your own name or the type of pieces you design.

Suffix

Go for a dot com if possible, especially if you’re in the Us, as it’s easier for possible customers to remember. However, a.co.uk for Britain, or.eu for Europe may be more ready and appear “local”.

Lately, new suffixes have come to be available, like.co. Although this stands for Colombia, the suffix is intended for general use and “co” is related globally to the word “company”. These new suffixes give you the chance to own a domain with your chosen name.

Availability

When you’ve scribbled all possibilities, go to a favorite web host like GoDaddy to see whether it’s taken. If man else has your favorite domain, consider a dissimilar suffix, or turn some of the wording. It’s great to string words together, than use hyphens or dots, as it’s easier to remember.

Example: If annspearls.com is taken, then annspearlnecklaces.com is great than anns.pearls.com. This can then be expressed as AnnsPearlNecklaces.com

Web storage

At the same time choose a compact for warehouse space under the name from a web host, like GoDaddy -the minimum priced will be sufficient. I think I paid (in December 2009) about Us for the registration of two domains and one year hosting. Or you can pay monthly, which works out a petite more.

Be sure to print out and keep all letters and settings mailed from your host, you will need these later. Likewise, make a note of all the passwords – you may originate more than you can remember! After you’ve done all that, you’re practically on the road!

Your Front Page

The next thing to do is compose your front page. This is important as it’s the first thing a possible buyer sees, and you only have a few seconds to convince them to stay before they click away to the next site. With your front page:

The user must be able to understand what the site is about in less than two seconds.
Design all things so it can be scanned by the eye quickly.
Keep it very simple -no fancy or small type, music or flash. It must load fast.
Make it easy for the visitor to e-mail or experience you.
Use a simple sailing buildings with petite option -less is more.
Avoid long sentences, paragraphs or pages.
No spelling or grammatical mistakes and only good capability pictures.
Include a call for action. Like “To Buy Click Here” or “E-mail Now!”
Use similar colours and type styles for harmony.
Design a nice logo -this can be an image.

How to physically compose your front page will depend on your web construction confidence. If you have no idea, then you can whether pay man to compose and make for you, or you can start with a pre-built template supplied by most web hosts.

Template

A template for your whole site will ensure each page is related professionally, and that every page keeps the same design, logo, and other sections. It saves you a lot of time. Free templates are also ready within the program Front Page.

Keep in simple

Less is more, but it’s hard to compose clear and simple.

Structure links

Rather than clutter your front page, build links important to other pages to improve a choice. For instance on the front page above, I located a photo and link for Stand Beads – click this and it goes to another page with a list of all the dissimilar types of strands. To comprise all on the front page would be obstructive.

Logo

Design your own logo – it looks professional and gives trust. There are various programs that make logos; some are free, Google search. Or experiment with dissimilar fonts and colours with your word processing program.

My favourite is WebStyle from Xara. However, if you choose to use a non-image logo, bear in mind that it may look dissimilar to viewers depending on their browser and settings.

Sell words

For headings, item descriptions, or copy, use words that sell. These are positive, engaging and inspirings words – like Irresistible, Splendid, Magnificent, Dazzling, Wonderful, Dreamlike, Sexy, Passionate etc.

Accurate

Make descriptions and photographs as detailed, accurate, and engaging as possible. Photographs should all be sharp, cropped and disagreement boosted. Edit all things you write, and use the spell check and thesaurus on your word processing program.

How to buildings content within the Site

Uniformity

Be sure to add a clear link to “Add to Basket”, “Basket Content”, And “Buy Now”, on all sales pages. Missing these will lead to lost sales.

Ensure type face, colour, and font sizes are consistent throughout your site, especially if you don’t use a template. Apply the same font, writing style and spelling everywhere, except for headings. Only use two or three dissimilar colours.

Typeface

The best font for web-reading is Arial (as this book), although headings also look good in Tahoma. Times New Roman looks dated. Don’t use fancy styles as they may look dissimilar to the viewer on another web browser. This book is in 12 point, but 14 point is also common. Don’t go smaller, and never under 10 point.

Checkout

Use a PayPal checkout if you don’t have a merchant account to accept prestige cards. These checkouts are simple to set up, free, and can be used by anything with a prestige card. If you haven’t already join PayPal immediately.

Going live

When you’ve fulfilled, designing the site with your Html editor, it’s time to upload to your host, just click release on the program.

For the first time, you’ll have to enter the ftp address (this will beftp.yourdomain. Plus user name & password you choose for ftp to your host, and maybe your website Url (address). If you can’t find any of this information, just ask your host.

Your site should now be up and running, but don’t expect any sales without promotion and marketing.

Check & double check

After you’ve fulfilled, your site, go through every single page to check links go to the right places, it’s very easy to get these wrong. Check spelling with your spell checker and use English for the country you are marketing too (British English for the Uk, or Us spelling in the Us).

Clear and simple

Edit copy and shorten paragraphs for easy online reading. Leave lots of space on the page. This looks refreshing and pleasant to the eye. Black type on a white background works the best.

Try yourself

Buy something from your own website to see all things is working correctly and also to get the feel a buyer experiences. There’s nothing like testing the principles yourself all the way through.

Problems a visitor will suffer, like where to click next, will show right away. You can then make adjustments. Such as adding automatically-generated emails, or turn other aspects of the process that might not be working as intended.

It’s very worthwhile to do these tests often, even after your site is up and running. Things can strangely turn on their own, whether from bugs in the software or adjustments from your host, so never come to be complacent. Test, test, test.

It’s very worthwhile to do these tests often, even after your site is up and running. Things can strangely turn on their own, whether from bugs in the software or adjustments from your host, so never come to be complacent. Test, test, test.

Marketing

Many think they can build a website and customers will come crawling to buy. Reality is far from that. There are millions of new websites every week, and as with any business, you have to do the hard work to bring in sales.

Fortunately you’re in a niche shop promoting hand-crafted jewelry, so it’s not as difficult as say, selling clothes – but it will be pretty tough! This part is very important and I will soon be publishing an article to help. You may even consider buying a whole book on the subject.

How to Sell Hand-Crafted Jewelry Online

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